Specially designed to be used in top-loading machines, ariel matic offers brilliant stain removal for full loads. Not only that, but it provides deep down cleaning and long-lasting freshness for any load. Especially formulated for fully automatic washing machines, it has up to 2x more active ingredients vs handwash detergent. Ariel Matic's cutting edge technology provides impeccable cleaning for all your clothes, and removing tough stains like coffee, ketchup, and gravy. Ariel matic comes in a white carton box that offers more than just packaging. Take a look for some great laundry tips. Based on technical tests up to 2x more stain fighting ingredients when compared to ordinary hand wash detergents, such as tide naturals.